True North is the internal compass that guides you successfully through life. It represents who you are as a human being at your deepest level. It is your orienting point - your fixed point in a spinning world - that helps you stay on track as a leader.
Vision is a small part of True North. Vision might define what you want to achieve as an individual or a business, but your internal compass defines the journey to and far beyond your vision.
So what's our True North. It's simple, no matter what we do we want to stay honest, consistent, compassionate and respectful.